Apple Swot Essay Example for Free

Apple Swot Essay Apple is a brand which is being perceived for valid justifications all through the world. â€Å"Brands are probably not going to become effective if their end rationale is basically to appear as something else, purchasers request that brands become distinctive in a significant manner which means conveying on that difference† (Helen Fern 2010). Apple has an extraordinary feeling of imagination particularly in interfacing with buyers and this can be seen from the way that even the most conventional items can at present be seen to appear as something else. There are many advanced mobile phones out there in the market yet the iphone is the most perceived today. From the way that Apple keeps up a decent scope of items which praise each other from the itunes online store which is a magnificent wellspring of income got from deals of music and applications for Apples iphone, ipod and ipad contact gadgets, this will undoubtedly bring great client dedication purchasing various items from Apple, some of whom likely could be impacted by others as Apple appear to have a forceful nearness on the web based life systems, for example, facebook and twitter where most of customers invest a ton of their energy nowadays. This increments further mindfulness and adds solidarity to the brand. Apple has not in numerous years use big names to fortify its image which is a lot in setting aside cash. Rather the VIPs will in general use Apple currently so as to expand their pay and differentiate their business. This consequently builds the quality of the brand easily. A genuine guide to this will be the Will i.am iphone cases. â€Å"Will.i.am has authoritatively divulged four â€Å"i.am † iPhone cases, intended to improve the Apple smartphone’s camera capacities. The Black Eyed Peas frontman took to London’s Selfridges retail chain to flaunt the â€Å"foto.sosho† go, with the official statement asserting the gadget, which comes in a few variations, to be â€Å"the world’s first advanced camera frill and application mix intended to transform an iPhone 4 or iPhone 4S into a refined simple to use computerized camera.† http://www.trustedreviews.com/news/will-I-am-dispatches I-am-foto-sosho-iphone-cases Apple has won a few honors lately and has been â€Å"voted theâ overall champ of the 2012 CMO overview grants for showcasing greatness, once more Apple has been chosen as a victor or co victor for five sequential years by the example o0f top marketers†. Christine Moorman 2012. Apple had initially followed the accompanying focuses so as to make achievement. * Epathy †Making sure that clients needs are genuinely been seen more than some other organization in this serious industry. * Focus †Time the board regarding disposing of immaterial open doors along these lines a great job should be possible on the picked undertakings for instance choosing what to deliver and afterward concentrating on item separation from different makers. * Impute †Product introduction is of high significance since individuals consistently pass judgment flippantly in this way, top notch item and most usefull programming must be introduced in an innovative proffessional way. Apple is a pioneer and innovation pioneer Key Management Assignment references. http://edition.cnn.com/2011/10/24/tech/portable/heart-screen cell phone application/index.html Accessed on 28-12-2012 http://techpinions.com/apple-as-pioneer three-commitments that-changed-processing/9863 Accessed on 28-12-2012 http://www.millwardbrown.com/Global/Blog/StraightTalk.aspx http://www.investopedia.com/monetary edge/0312/why-follow through on the-significant expense for-apple.aspx#axzz2HJhClMRf Accessen on 29-12-2012 Price http://www.trustedreviews.com/news/will-I-am-dispatches I-am-foto-sosho-iphone-cases. Gotten to on 28-12-2012 http://www.dailymail.co.uk/news/article-2254300/Has-Google-at last taken-chomp Apple-App-designers exchanging loyalty search-monsters Android-programming overwhelms Christmas-sales.html Accessed on 29-12-2012 http://www.millwardbrown.com/Global/Blog/Post/2012-11-14/Apple-tablet-wars-and-the-Red-Queen-Effect.aspx http://www.millwardbrown.com/Global/Blog/Post/2012-11-14/Apple-tablet-wars-and-the-Red-Queen-Effect.aspx Steve employments being a decent pioneer.

The Adventures of Huckleberry Finn Critical Lens free essay sample

It is just with the heart that one can see rightly†. He infers that people comprehend and grasp the world by various methods and depend on various sources to give reality. Individuals utilize their faculties, thinking, feeling, and what others have instructed them. Be that as it may, Antoine de Saint-Exupery communicated that so as to comprehend something for what it is genuinely, feeling is the most honest and pertinent wellspring of information. This source infers that what is genuine is equivalent to what is ethically right and just. Antoine de Saint-Exupery’s articulation is valid and this is spoken to by the considerations and activities of the characters all through Mark Twain’s tale, Adventures of Huckleberry Finn. In the start of the novel Huck Finn can't â€Å"see† with his heart since he is instructed how to see each other way imaginable. In this manner he is tangled and unfit to perceive the truth about things. We will compose a custom article test on The Adventures of Huckleberry Finn Critical Lens or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Miss Watson is Huck’s educator and she represents customary training. She trains Huck to see things dependent on cultural standards, this is exemplified by her lessons of Christianity and manners. Christianity in its least difficult structure is a religion dependent on adoration, pardoning, and immaculateness. Additional time the religion was distorted and misconstrued by numerous individuals. Paradise, or as indicated by Huck, â€Å"the great place†, turned into an end goal to the serious attitude of people, and furthermore erring turned into a shallow piece of the religion. Not satisfying the best possible guidelines of society was viewed as a transgression. Imprint Twain utilizes parody to ridicule how individuals have changed an honest holiness into a serious and shallow foundation. Miss Watson is reproving Huck and discloses to him the â€Å"good† and â€Å"bad† spots, and how on the off chance that he generally acts up, at that point he won't have the option to go to the great spot. He contemplates internally, â€Å"Now she had got a beginning, and she went on and revealed to me about the great spot. She said every one of the a body would need to there was to circumvent throughout the day with a harp and sing, for all eternity. So I didn’t respect it† (Twain 4). This shows how Huck was misdirected and he was not instructed how to see with his heart, he was shown essentially, similar to Miss Watson when she was shown the entirety of this data. Thusly he can't perceive the truth about Christianity, and not instructed to see with his heart. At the point when Huck turned out to be liberated from different impacts and the customary society that instilled him previously, he began to figure out how to settle on choices dependent on feeling, and proof shows that these moves he made were ethically right and right. Huck’s character totally changes when he picked up the capacity to follow up on his enthusiastic association with something instead of the cultural cover that conceals reality. This character change is exemplified when Huck was confronted with an inner clash. When on the pontoon to opportunity with Miss Watson’s runaway slave, Jim, he began to stress over whether he was doing the ethical thing by aiding Jim escape. He couldn’t choose if fouling up by Miss Watson, who had done nothing to him, was more terrible than fouling up by Jim, who, despite the fact that had become his companion, was as yet a â€Å"nigger†. The contention inside Huck’s head compounded when Jim offered his thanks, â€Å"’Pooty soon I’ll be a-shout’n for euphoria, en I’ll state, it’s all on account o’ Huck; I’s a liberated person, en I couldn’t ever ben free ef it hadn’t ben for Huck; Huck done it. Jim won’t ever forgit you, Huck; you’s de bes’ fren’ Jim’s ever had; en you’s de just fren’ ole Jim’s got now. ’ I was rowing off, all in sweat to tell on him; yet when he says this, it appeared to sort of remove the fold all from me† (Twain 83). In the long run when Huck had to choose whether or not to turn in Jim, he chose to not and to keep helping him to opportunity. Huck subsequently ruled against the cultural foundation of bondage, clearly an indecent practice, and decided to tune in to his feelings, which permitted him to comprehend what was quite just. At the point when Huck and Jim were not on the pontoon, and landed shorewards, ethics got indistinct. Imprint Twain caused the land to represent social treacheries and unethical cultural shows, and when Huck and Jim went on shore, they were presented to individuals that were intended to speak to all imbalances and indecency that were available around then. Huck met a family that had a family competition dependent on an issue that neither of the family recollected. Twain intended to connote these families as unreasonable and crazy, and inside the family were â€Å"star-crossed lovers† or the like. These characters are intended to differentiate the idiocy of every one of their families and represent that understanding the world through adoration and different feelings is the most honest method of seeing. Likewise, overlooking social affectation so as to do what is ethically right was spoken to towards the finish of the novel, when Huck chose to by and by help Jim escape from subjection. He communicated a contention that he had between what he sees is directly through society’s eyes, and what he sees is directly through his own feelings. He couldn’t pick what to do, yet at last chose facing the challenge of liberating Jim himself. When clashed he thought, â€Å"I felt better and all washed clean of wrongdoing just because I had ever felt so in my life, and I knowed I could supplicate now. Yet, I didnt do it straight off, however laid the paper down and set there speculation thinking how great it was this occurred in this way, and how close to I come to being lost and going to damnation. Also, continued reasoning. What's more, got to thoroughly considering our outing down the stream; and I see Jim before me, constantly; in the day, and in the evening, now and then twilight, now and then tempests, and we a drifting along, talking, and singing, and snickering. Yet, some way or another I couldnt appear to strike no spots to solidify me against him, however just the other kind. Id see him standing my watch on hisn, stead of calling me, so I could continue resting; and see him how happy he was the point at which I return out of the haze; and when I come to him agin in the marsh, up there where the quarrel was; and such-like occasions; and would consistently call me nectar, and pet me, and do all that he could consider for me, and how great he generally was; and finally I struck the time I spared him by telling the men we had smallpox on board, and he was so thankful, and said I was the closest companion old Jim ever had on the planet, and the just a single hes got now; and afterward I happened to glance around, and see that paper. It was a nearby spot. I took it up, and grasped it. I was a trembling, since Id got the chance to choose, everlastingly, in between two things, and I knowed it. I contemplated a moment, kind of holding my breath, and afterward says to myself: ‘All right, at that point, Ill go to hell’-and tore it up† (Twain 193). Huck saw with his heart and was then ready to make the most moral evaluation. He additionally comprehended reality behind Christianity and ethical quality itself; not just the shallow and customary portrayal that he was educated. In this manner, Antoine de Saint-Exupery’s explanation, â€Å"It is just with the heart that one can see rightly† is valid and is exemplified through Huckleberry Finn and his development and development as he discloses what is really good. He disregarded the impacts of society that cause individuals to ignore feeling and found what was correct.

How To Write the Pitzer College Supplement TKG

How To Write the Pitzer College Supplement Pitzer College is located in Claremont, CA and is one of the Claremont Colleges. The other colleges in the consortium include Harvey Mudd, Pomona, Claremont College, and Scripps. Pitzer has about 1,000 students and emphasizes student participation and mindfulness (their motto is “Mindful of the Future”). As such, their supplement is outward-facing and asks you to write about your contributions to and observations about the world. Our advice on how to ace this supplement below.We want to preface Pitzer’s supplement by talking about the nature of the questions. #1 is asking about your thoughts on tackling an external issue, and #2 is asking about your own personal experience. Our instinct is always to choose a question that draws out more personal stories and that is asking about something that happened to you that you can discuss. That said, #1 might be a draw for you if you feel particularly passionate about an issue. One thing to consider with this response is the lengthâ€"650 words. That is as long as your Common App Personal Statement. As such, you could use a topic that you didn’t write about in your Common App. It’s important to consider the topics before choosing your question. As a general rule, if you’re in doubt at all, go with question #2.At Pitzer College, five core values distinguish our approach to education: social responsibility, intercultural understanding, interdisciplinary learning, student engagement, and environmental sustainability. As agents of change, our students utilize these values to create solutions to our world's challenges. Please choose from one of the following prompts and answer below: (650 words)1. Incorporating one or more of our core values, how would you contribute to solving a local or global issue of importance to you?If this question calls to you, by all means go for it. We must send you off with some words of advice, though: the smaller the issue, the better. When given the option of going local or global, we essentially always advise going local because you can tell more of a story, extract more significant meaning, and illustrate more impact with a local issue versus a larger, more global issue. This is a great essay option for those students who have already spent a significant amount of time tackling an issue of importance to them.The reason why we always advise students against tackling bigger (political and social) issues, Syria for example, is because it’s difficult to personalize it. While in many ways it might seem weird to say, “you have to make the issue about you,” it’s true. Everyone cares (or should care) about Syria. Your caring about Syria does not make you stand out. Global issues simultaneously affect everyone and no one. Choosing an issue that affects you personally will make more of an impact on the person reading your application. Writing about an issue that you have dealt with directly will also inevitably make your writing stronger because not only do you know the issue, you’ve experienced it. If a global issue does directly affect you, then and only then should you write about it.We advise starting thereâ€"with the impact, and then working backwards. Why and how has this particular issue resonated with you and affected your life in a significant way? Talk about how it became important to you, and get bigger from there by incorporating what you’ve learned and how your perception of culture, society, others, etc. has broadened. How have you worked for change, both internally and externally? This scale of issue is so much easier and more meaningful to relate to. That is ultimately set of goals, after all, right? To force the admissions readers to relate to you, feel drawn in to your story, and be compelled to admit you.2. Reflecting on your involvement throughout high school or within the community, how have you engaged with one or more of Pitzer's core values?A big fat warning here: this is not the time to repeat the Activities se ction of your Common App.They are familiar with how you were involved in your school and/or community. Colleges ultimately want students who are eager to jump in to their community and make an impact. This essay is your chance to illustrate how you’ve jumped in to your various communities at home and how you plan to continue to make those jumps in meaningful ways.If you’re looking at this question and aren’t sure what you’re going to write about because you don’t feel like you’ve been very involved, then read up. Get involved. Or call us so that we can help you come up with something great to write about.We digress. This is the time to tell a story about something that you did that created an impact in any way. It can be small. In fact, the best stories come from a brief interaction or small action. What we want to make sure of is that this is new information that you’re bringing to the table. While the admissions readers know about the community service work that you did because it’s your Activity #4 on your Common App, they might not know the story behind it.Tell your story, and from there incorporate two values from Pitzer’s core values listed above. Two that come to mind that we feel are easiest to incorporate are student engagement (this very concept is inherent to your response because it’s the topic of the question) and social responsibility (contributing to and interacting with humanity in search of meaning is our social responsibility, or so one will certainly argue to get into college). Also, feel free to be creative with this. You’re should incorporate some personality and genuine humor into this piece. We always encourage our students to strike a balance of meaning, self-awareness, reflection, and humor with their essays. It’s the best combination because it’s memorable. Not that many essays will force the application readers to smile.  Let us know if you need a second (or tenth) pair of eyes. We have a number of great pa irs and an abundance of good advice.

Critique on Carl Milles Work - 687 Words

Critique on Carl Milles’ work Carl Milles (Carl Emil Wilhelm Anderson) was born at Orby in Lagga near Uppsala, Sweden on 23 June 1875 and died at his home in Lidingo, Sweden on 19 September 1955. He was the world famous Swedish sculptor during the first half of the 20th century. In 1892-1897, he was apprenticed to a cabinetmaker and woodworker when he left school and attended evening classes at the Technical School in Stockholm in woodwork and later in carving and modeling. He showed a talent for sculpture in the evening classes and was awarded a scholarship from the Swedish Society of Arts and Crafts. He was then offered a job in Santiago, Chile to help manage a school of Swedish gymnastics. However, he stopped at Paris on the way to Chile and remained in Paris until 1904 and attended lectures at the Sorbonne to study art. He was admitted to the salon in 1899 and later worked in the studio of Auguste Rodin. He slowly got the recognition as a sculptor. Carl Milles in 1955 The early work of Carl Milles was Two Girls Dancing in 1917. The sculpture shows two women poised on tiptoe in a turning movement. He was enthusiastic about free dance, which was developed at that time. He attended many performances in Paris and Stockholm. So, he sculpted two dancing women. He was interested in the concept of turning and lacking gravity when he created this sculpture because dancing meant the turning movement and the dancer lost contact with the ground momentarily. And later his

Book Report (the Perks of Being a Wallflower) - 1016 Words

Amanda Prado -- Summer Reading Journal The Perks of being a Wallflower, by Stephen Chobsky In The Perks... there are a variety of personalities portrayed through the book. Charlie being the wallflower of the title, was different from most of the other students at his high school. He understood what most didn t and didn t judge anyone for who they are or what they were like; on the contrary, he actually thought about and sometimes asked why they decided to be that way, and there was nothing more to it. Through out the book, entirely composed of letters to an unnamed friend, he explains how he met eccentric people, like Sam and her step-brother Patrick; two kids a few years older than the at the time freshman Charlie. Sam†¦show more content†¦I think that almost all teens go through a certain time of depression, some more than others but Charlie s is kind of exaggerated I think. I can relate to Charlie though when he cried about losing his beloved Aunt Helen, because of what I went through when my grandfather pass ed away. I admire how maturely Charlie explained the quote, I would die for you. But I won t live for you. His idea that every person has to live for his/her own life and then make the choice to share it with other people. Maybe that is what makes people participate. , is very strong and I think makes perfect sense and defines life a little bit. In my opinion also, I think that I and pretty much everyone else is alike Charlie, because we can be open and agree to other s thoughts. We can all watch, and hear and talk about differing opinions and in the end not really judge the opinions. The fact that Stephen Chobsky chose to create a story about a boy growing up and being labeled different catagories, especially a wallflower, is an interesting idea. Most authors wouldn t be so daring to write about something so controversial. And Charlie s story is controversial; most parents and teachers wouldn t want their children to read something about the experiences that a boy has in high sc hool, but at some point we have to realize what s true and false. In the book, I really enjoyed reading the last 30 or soShow MoreRelatedThe Sense of Self in Adolescence: Teenager Movies Essay1325 Words   |  6 PagesIdentity Status Interview theory, and culture over time.(Arnett, 2013) Perks of Being a Wallflower (Halfon, Malkovich, Smith Chbosky, 2012), is a film that takes place in the south, about a freshman named Charlie, who starts high school with no friends. He just wants to be accepted by his peers and fit in. The Wallflowers, which are seniors, take him under their wing and give him the opportunity to experience the life of being divergent. Can’t Buy Me Love (Mount Rash, 1987) is a film about aRead MoreThe Perks of Being a Wallflower: Image of the Self Essay2952 Words   |  12 Pagesï » ¿ THE PERKS OF BEING A WALLFLOWER Czarina Ann B. Baptisma Hum St 25 Ma’am Odal-Devora October 18, 2013 INTRODUCTION Stephen Chbosky’s The Perks of Being a Wallflower is a coming-of-age novel about a 15-year-old boy, Charlie, who is unable to repress any emotions. The novel was first released on 1999 by MTV Books. It has quietly sold nearly half a million copies.1 Stephen Chbosky was born on January 25, 1970 and raised in Pittsburgh, Pennsylvania. He grewRead MoreThe Perks Of Being A Wallflower1568 Words   |  7 Pagesforgiven you, but I will always love you. This world, its a help yourself kind of world, and maybe you didn t want to help yourself, and now I understand. â€Å"He’s my whole world† â€Å"Dont say that about anyone ever again. Not even me.† -The Perks of Being a Wallflower Dear *insert here* Wednesday, August, 15th 8:03 A.M. Ive became aware the library at my school is the realm of break-ups. Last week it was Sam and Olivia. Monday it was Holly and Alex. Today me and Joe. All the break-up speeches startedRead MoreThe Perks of Being a Wallflower992 Words   |  4 PagesThe Perks of Being a Wallflower This modern, coming-of-age novel written by Stephen Chbosky follows the teenage life of a new freshman named Charlie. Through his letters to a mysterious stranger, readers follow his typical and not-so-typical experiences as he learns about friendship, relationships, sexuality, drugs, and everything that teenagers are often faced with growing up. Charlie gives insight into the non-glamorous life of a so-called â€Å"wallflower†. The use of â€Å"Point of View† in this novelRead MorePerks Of Being A Wallflower Case Study3607 Words   |  15 Pages Running head: Case of Charlie 1 The Perks of Being a Wallflower: Charlies Diagnosis Hannah G. Lail, Justin K. Millsaps, Mady T. Thomas, Mikayah M. Parsons, and Zachary A. Ware Case of Charlie 2 1. How do you behave in the interview? You seem to be very intelligent for your age, evident in the ways that you listen and respond. Your thought process is fast and your mind is always on the go. However, despite your intellectual ability, this can contributeRead MoreThe Perks Of Being A Wallflower1056 Words   |  5 Pagesmajor concept in today s teens. With social anxiety being the third largest mental health problem in the U.S., it is no wonder (Richards). Social anxiety is a type of anxiety disorder that causes extreme fear in social settings. People with this disorder struggle with everyday communication, worrying that they are constantly being negatively judged, or that they will embarrass themselves in some way, shape, or form. In The Perks of being a Wallflower by Stephen Chbosky, we meet Charlie, a freshman whoRead MoreThe Perks Of Being A Wallflower2117 Words   |  9 PagesAlex Eubanks Mrs. Hallstrom Honors English One 9 May 2016 The Perks of Being a Wallflower by Stephen Chbosky as a Critique of Social Issues in the 1990s Stephen Chbosky’s The Perks of Being a Wallflower captures not only the essence of the 1990s but also critiques the problems society faced during this time period. The brief but powerful New York Times Bestseller is written in the form of multiple letters sent to an unknown recipient that detail the life of a high school student known to the readerRead MoreCase Study : Perks Of Being A Wallflower2094 Words   |  9 PagesCase Analysis for the Perks of Being a WallFlower By: Ahmad Abojaradeh A motion picture normally has between 7,000 and 20,000 words depending on the type of movie (Tameri Guide for Writers, 2012). 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A Taxonomy For Evaluating Business Data Visualizations

A Taxonomy for Evaluating Business Data Visualizations Submission Type: Emergent Research Forum Papers Introduction We are creating data in enormous quantities primarily because of improvements in data capture technologies. But much of this data are underused or never being used. A detailed analysis of this underused data is often impractical due to time, personnel, and other resource constraints. Data visualization techniques offer a good means of taking an immediate look at this data for exploring the underlying relationships then analyzing relationships and finally understanding the knowledge embedded in the data. While there is an increased interest in Business and Data Analytics and related areas, it appears that efforts to evaluate their contributions are lacking. The need for developing an unified framework for evaluating the data visualizations is of paramount importance. A special issues just devoted to this topic of evaluating visualizations exploring its complexities (Bertini, E., Lam, H., Perer A., 2011) highlights its importance further. The present study builds on these attempts to consider the contribution of various visualization technologies by applying the ideas already presented established frameworks. To present our case, we first define business data visualization and then justify Bloom’s Taxonomy as a possible approach to think of the contributions business data visualization projects and finally show example of how to apply our proposedShow MoreRelatedKnowledge Management and Decision Support System6463 Words   |  26 PagesDecision Support Systems 31 Ã… ½2001. 127–137 www.elsevier.comrlocaterdsw Knowledge management and data mining for marketing Michael J. Shaw a,b,c,) , Chandrasekar Subramaniam a , Gek Woo Tan a , Michael E. Welge b c Department of Business Administration, UniÕersity of Illinois at Urbana-Champaign, Urbana, IL, USA National Center for Supercomputing Applications (NCSA), UniÕersity of Illinois at Urbana-Champaign, Urbana, IL, USA Beckman Institute, UniÕersity of Illinois at Urbana-Champaign, RoomRead MoreSharepoint9543 Words   |  39 PagesMicrosoft SharePoint 2010 Evaluation Guide For technical and business decision makers 1  © 2010 Microsoft Corporation. All rights reserved. This document is intended for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft, Access, Excel, Fluent, InfoPath, Internet Explorer, Office, Office SharePoint Portal Server, OneNote, Outlook, PerformancePoint, PowerPoint, Project Server, SharePoint, SharePoint Designer, SharePoint Workspace, SilverlightRead MoreData Mining Information4566 Words   |  19 Pagesï » ¿1 Define data mining. Why are there many different names and definitions for data mining? 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Causes of Depression free essay sample

Feeling sad, or what we may call depressed, happens to all of us, but for most of us the sensation usually leaves after a while. However, people with a depressive disorder, such as clinical depression, find that their state interferes with their daily life. Depression is a condition of general emotional withdrawal. It is sadness greater and more prolonged and does not always have a reason. For people with clinical depression, their normal functioning is so different that both they and those who care about them are affected by it. Depression was initially called melancholia. The earliest known occurrences of melancholia appeared in ancient Mesopotamian texts in the second millennium B. C. At this time, all mental illnesses were said to be demonic possession, and were handled to by priests. Hippocrates, a Greek physician, had physical explanations for depression, as oppose to Cicero, a Roman philosopher, who had mental explanations for it. We will write a custom essay sample on Causes of Depression or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So as you can tell, for millennia the human race has been trying to determine the causes depression. There are many different forms of depression such as Psychotic Depression (which occurs when depression co-exists ue to the fact that newborns can be overwhelming), Seasonal Affective Disorder also known as SAD (which occurs only in winter months due to low levels of natural sunlight), and Bipolar Disorder (which is cycling mood changes-from extreme highs to extreme lows). Depression can also co-exist with a variety of anxiety disorders, alcohol, drugs and serious medical illnesses, which lead to emotional and physical problems. Unlike other illnesses or disorders, there is no simple explanation as to what causes depression. In general, depression is caused by environmental, iological and psychological factors such as hormones, early childhood trauma and biological differences. Changes in the bodys balance of hormones are involved in causing or triggering depression, more specifically a hormone called corticotropin. Corticotropin plays a large role in flight aspect of the flight or fight method in the brain. It causes the release of other biochemicals that are triggered during the flight aspect of the method. People with depression often have irregularly large amounts of corticotropin. Hormone changes can also occur as a result from thyroid problems, menopause or a number of other conditions also. Hormones (ex. Testosterone, androgen, estrogen) are substances produced by the endocrine glands that have a significant effect on bodily processes. The glands in the endocrine system influence growth and development, mood, sexual function, reproduction, and metabolism (Goldberg, 2012). Levels of hormones, can be factors in depression, for example, if an individual lacks or has excessive amounts of any hormones it can have adverse effects including depression. The same is true about conditions related to the menstrual cycle, such as premenstrual syndrome (PMS), pre-menopause, and menopause. Because depression and many other common medical conditions cause levels of hormones to fluctuate blood tests are usually ordered so as to make an accurate diagnosis. It is possible to have depression and menstruation-related symptoms or depression and thyroid symptoms at the same time. Women are more likely than men to be diagnosed with depression because women are more prone to hormone fluctuations. Some women experience depression-related symptoms such as sadness and fatigue prior to menstruation. These symptoms are part of the premenstrual syndrome, or PMS. When pregnant, women are subject to physical and motional changes caused by changes in hormone levels. After pregnancy, women experience a huge shift in hormone levels. Baby blues, a mild type of depression that follows child birth immediately and resolves quickly is most likely the cause of this shift. A more severe form of this depression post-partum depression could also be the result. When women get older and begin to no longer be able to bear children, they experience changes in hormone levels. These changes occur during pre-menopause and menopause. Symptoms during this time of life can include fatigue, sleep disturbances, weight gain, and skin changes. Treating depression in mothers is important for both mothers and children. Treatment of hormone-related depression may include the same things that work for depression in general such as talk therapy, strong support networks, and antidepressant medications. Childhood is supposed to be a happy, carefree time, and for most of children, it is. Unfortunately for some children they can be neglected, and/or abused physically, mentally or sexually. These events during childhood, such as abuse or loss of a parent, may depression. Considerable evidence from clinical studies states that stressful or raumatic events early in development have long-lasting effects on the development of the brain. In particular, the neural and endocrine systems, mediating the response to stress, exhibit persistent alterations after adverse childhood events. Clinically, patients with a history of childhood trauma often struggle with symptoms such as, both depression and anxiety. A wide variety of later disorders and symptoms have been connected to early-life stress and abuse, including cardiovascular disease, fibromyalgia, fatigue, anxiety, and addiction. However, one of the most common onsequences of having suffered trauma as a child is a higher risk of developing depression as an adult. Depression may also be triggered by physical abnormalities within the brain. Brain- imaging technologies, such as magnetic resonance imaging (MRI), have shown that the brains of people who are depressed look different than those of people who are not. The parts of the brain involved in mood, thinking, sleep, appetite, and behavior appear to be different. But these images do not reveal why the depression has occurred. In general, several regions of the brain are less active in people who are epressed than in people who healthy brain activity. The reduced activity in these areas probably explains why depressed people experience feelings of exhaustion. It is more likely due to a variety of brain abnormalities. In depressed patients, some parts of the brain may display abnormally low activity (prefrontal cortex), but others may be hyperactive (limbic system). The important point is that depression sets in when the interactions among these various regions of the brain are interrupted or the equilibrium among them is upset (Dubuc, 2002). Studies on brain activity in epressed people do seem to reveal an overall pattern: a general decline in activity in the prefrontal cortex, combined with increased activity in the brains limbic structures, as stated before. In conclusion, unlike other illnesses or disorders, there is no simple explanation as to what causes depression. In general, depression is caused by environmental, biological and psychological factors such as hormones, early childhood trauma and biological differences. As previously explained, due to depressions highly subjective nature the cause of it cannot be accurately explained.